In a world where AI tools are reshaping careers, creativity, and business, a new video titled “How to Get Ahead of 99% of People (with AI)” serves as a powerful guide for beginners and professionals alike. Created by Dan Martell — a serial entrepreneur and AI advocate — this video breaks down how ordinary users can leverage advanced AI techniques like system prompts, master prompts, and custom AI workflows to outperform most people in productivity and results.
Most people use AI casually — simple queries and reactive prompts. But to stand out from 99% of users, you must actively structure how AI responds and behaves.
The video highlights the value of upgrading to ChatGPT Pro — not as a luxury, but as an investment in efficiency and earning potential. With advanced AI access, you unlock powerful features that can multiply your output.
A Master Prompt contains key information about who you are, your goals, your business, and how you want your AI to operate for you. Think of it like a full user profile that tells AI exactly how to serve you. Once crafted, save it as a PDF and reuse it across platforms and projects.
If a Master Prompt is who you are, then a System Prompt defines how you want AI to work. It’s essentially a behavior script — telling AI things like tone, structure, clarity, and style. This is one of the biggest differentiators between average and elite AI users.
Rather than isolated chats, you can set up AI project folders that store context, documents, chats, and goals — so AI remembers everything and gives coherent, continuous insight. This approach turns AI into an ongoing partner rather than a one-off tool.
Canvas lets you save and refine AI outputs iteratively, while Custom GPTs let you automate repeatable tasks with your signature style baked in. Together, these let AI act like your personal team member that never forgets your preferences.
Write your Master Prompt. Include role, goals, data, audience, and tone preferences.
Create a System Prompt. Define how the AI should think and respond to you.
Build project folders with key documents and goals.
Use Canvas to polish outputs until they’re perfect.
Turn your favorite workflows into Custom GPTs to save time and scale results.
With AI evolving faster than ever, knowing how to use it strategically is no longer optional — it’s a professional advantage. By setting up structured prompts and intelligent workflows, even beginners can outperform those who use AI passively.